Monday 20 July 2009

Lite beer is coming soon...and someone can't wait!

Stephen almost fainted away with excitement when we were on the bus tour. Not because he was overwhelmed with the history of Edinburgh or the fantastic sights on offer. No. He had seen a lorry drive past which proclaimed Miller Pilsner was coming soon. He was so excited he couldn't work the camera to take a photo!

Obviously Miller Lite sales in the US have dropped dramatically since we left in April and in an attempt to recoup some worldwide profit the brewery bosses have worked out where we have now moved to and decided to launch it in the UK...but to call it Miller Pilsner as Lite beer won't sell here. Genius!!

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